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UpTrajectory Review

A new vendor called Smplify just raised $1 million in pre-seed funding to sell a headless Apple device management tool, one you drive entirely through APIs and a command-line interface rather than a dashboard. The pitch: your IT team already lives inside scripts, pipelines, and now AI agents, so give them a management layer those agents can call directly. Co-founder Preetham Gurram carries real credibility, having worked on Apple's core MDM platforms and zero-touch enrollment, plus stints at MobileIron, Automox, and Addigy. This is a bet that device management stops being a console an admin stares at and becomes infrastructure that software operates.

If you run even a handful of Macs for your business, the shift this piece describes will reach you. Today you probably approve updates, push settings, or wipe a lost laptop by clicking through a web portal. Tomorrow an AI agent will do those tasks at machine speed, across your whole fleet, without asking permission each time. That saves hours, but it also means a misconfigured agent can brick every device you own in seconds. Smplify's answer is to give you fine-grained control over what each agent may touch and a log proving what it did.

The genuinely new and alarming number here comes from OneTrust: 87 percent of organizations encourage AI agent use, yet only 47 percent have clear governance and controls. That gap is not a rounding error. It means most companies have software acting on their systems with no audit trail, no permission boundaries, and no way to reconstruct what happened after something breaks. We agree with Greiner's blunt assessment that the winners will not field the smartest agents but the ones they can audit. The losers will learn this during a breach or outage.

Gartner's prediction sharpens the stakes: 40 percent of enterprises will demote or shut down autonomous AI agents by 2027 after governance gaps surface only post-incident. Read that as a warning and a market signal. Vendors selling audit, policy, and agent-oversight tools will thrive, and insurers will soon demand proof of agent controls before writing cyber policies. Smplify sits in that patch-the-gap economy, but so will every incumbent MDM provider racing to bolt on agent governance before their customers bolt.

What to do now: inventory every script, automation, and AI tool that can touch your devices, and write down exactly what each one is allowed to do. If you cannot produce that list today, you are in the 53 percent without controls. Ask your current device management vendor what logging and permission scoping they offer for automated actions, and test whether you can reconstruct an agent's steps after the fact. Treat any AI agent that can act on your fleet like a new employee: give it the least access it needs, watch what it does, and fire it the moment it oversteps.

“Enterprises that win won’t be the ones with the smartest agents; they’ll be the ones that can say exactly what each agent is allowed to do and prove what it did.” — Computerworld

Takeaway: Audit every AI agent that can touch your devices now, before a governance gap becomes your next outage or breach.

Excerpt from the original — Computerworld

One of the great things about Apple device management solutions is that the market for them is growing. Another is that because no two enterprises are alike, there is scope to bring different offerings to the market. I spoke with Ben Greiner, co-founder and COO of Smplify, a new-to-market device management vendor, to find out what his company provides to IT.

Smplify, which just announced $1m in pre-seed funding, offers what could be described as a headless management tool: everything it does is available through the API and CLI. In use, that means you can build it and wield it from within the tools you already use, Greiner explained. 

He’s building the company with Preetham Gurram, known in device management circles for his work at MobileIron, SOTI, Automox, Addigy, Scalefusion, and Apple, where he contributed to Apple’s core MDM platforms and zero-touch enrollment at …