UpTrajectory Review

This article discusses the critical decision small business owners face when investing in sales growth: whether to prioritize sales technology or training for their teams. The author emphasizes that the sequence of these investments can significantly impact overall sales performance and growth potential.

For small business operators, this piece is timely as many are reassessing their strategies in a competitive market. Investing in the right sales tech can streamline processes and enhance efficiency, but without proper training, even the best tools may go underutilized. It's essential to evaluate your team's current capabilities and the specific needs of your business before making these investments. We agree that a balanced approach is key, but operators should be cautious about over-relying on technology at the expense of human skills.

“the order of your investments makes all the difference.” — Entrepreneur

Takeaway: Assess your team's needs to determine whether to invest in sales tech or training first.