UpTrajectory Review

A recent survey by RBC Capital Markets reveals that corporate spending on AI is not only robust but also increasing, with OpenAI emerging as the frontrunner among AI service providers. Despite concerns about rising token costs, nearly 90% of tech leaders reported that their budgets are manageable, and many plan to invest even more in AI technologies moving forward. This shift indicates a growing confidence in AI's potential to deliver value as companies transition from pilot programs to full-scale production.

For small business owners, this trend is significant. It suggests that AI is becoming an integral part of operational strategy, and the willingness to invest despite budgetary concerns indicates a belief in long-term ROI. As AI tools become more accessible and potentially cheaper, operators should consider how these technologies can enhance efficiency and customer engagement. However, it's essential to remain cautious about overspending on AI without clear metrics for success. Keeping an eye on token pricing trends will be crucial for budgeting effectively.

“Companies are spending a lot on AI and are willing to spend even more.” — Business Insider

Takeaway: Consider investing in AI tools now, as costs may decrease and ROI could improve.

From the original item — Business Insider:

Sarah Friar speaks during a conference in New York
OpenAI CFO Sarah Friar leads one of the most popular AI companies among chief information officers, said RBC.

  • A new RBC survey of chief information officers and tech leaders shows no freakout over AI token budgets.
  • The research found that OpenAI is the most popular among companies, outperforming Anthropic.
  • Corporate customers are spending more on software while rapidly adopting hybrid AI pricing models.

New research from RBC Capital Markets turned up a string of unexpected findings that challenge many of the biggest AI narratives.

Every six months or so, Rishi Jaluria and other RBC tech analysts survey more than 100 chief information officers and other tech leaders to gauge spending on corporate IT. These annual budgets represent many billions of dollars.

And Jaluria is no AI cheerleader. He’s urged caution when it comes to AI adoption by businesses. So I pay attention when he publishes.

This time, the message is clear: Companies are spending a lot on AI and are willing to spend even more.

“We came away encouraged by broad-based enterprise spending momentum into 2H 2026, with AI adoption beginning to transition from pilot to production,” Jaluria wrote.

Surprise No. 1

For months, investors have worried that ballooning token bills would become AI’s biggest headache. RBC’s survey found the opposite.

Nearly nine in 10 respondents said token budgets are manageable, even though almost half have already exceeded their original spending plans.

A chart from a CIO survey by RBC
A chart from a chief information officer survey by RBC.

Instead of scrambling to cut AI costs, most companies plan to spend even more on AI tokens in the future. (Token prices are likely to plunge, making returns on AI spending more attractive, so this makes sense).

A chart from a CIO survey by RBC
A chart from a CIO survey by RBC.

OpenAI is way ahead

This result really caught my eye: OpenAI isn’t just ahead — it’s lapping the field.

Fifty-seven percent of respondents said ChatGPT is the AI model-based service they use most, compared with just 12% for Anthropic’s Claude.

A CIO chart from RBC
A chart from a CIO survey by RBC

OpenAI also comfortably leads on performance, with 44% naming it the highest-performing model provider versus 24% for Anthropic.

A chart from a CIO survey by RBC
A chart from a CIO survey by RBC.

Sustained, and very large, business adoption of AI is required for successful IPOs by OpenAI and Anthropic.

SaaSwhat-alypse?

The long-predicted “SaaSpocalypse” has failed to show up so far, according to this survey.

The vast majority of respondents expect to spend more on software, and not a single respondent expects to spend less. Even companies spending more on AI largely aren’t paying for it by gutting the rest of their software stack.

A chart from a CIO survey by RBC
A chart from a CIO survey by RBC

From pilot to production

The survey also suggests enterprise AI has graduated from experimentation. Late last year, a similar survey from RBC raised concerns about enterprise AI adoption.

This time, more than half of respondents said AI is already in production, while another 35% expect to reach production within six months.

A chart from a CIO survey by RBC
A chart from a CIO survey by RBC

New pricing catches on quick

Meanwhile, hybrid pricing models that combine seat licenses with usage-based pricing have quickly become the preferred way enterprises want to buy AI.

That’s a remarkably fast shift for a market that typically adopts new technology at glacial speed.

A chart from a CIO survey by RBC
A chart from a CIO survey by RBC

The 100% chart

Perhaps the most striking chart in the report is also the simplest: a solid blue circle showing 100% of respondents are allocating budget to AI and large language model projects.

A chart from a CIO survey by RBC
A chart from a CIO survey by RBC

Of those, 91% said they’re creating entirely new AI budgets rather than simply reshuffling existing spending — another sign that, for corporate America, the AI investment cycle is accelerating.

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