The rising costs of homeownership are creating significant challenges for small business owners, particularly in high-cost areas where salaries must exceed $250,000 to live comfortably. This trend is forcing many to consider alternative living arrangements or relocate to more affordable regions, impacting local economies and workforce dynamics.
For small business operators, the implications are profound. As potential employees face increasing housing costs, attracting and retaining talent becomes more difficult, especially in urban centers. Additionally, the migration of individuals seeking affordability could reshape customer demographics and demand patterns in various regions. Business owners should monitor these shifts closely, as they may need to adapt their strategies to accommodate a changing workforce and customer base.
“A handful of cities require more than a quarter-million in salary to afford a home comfortably.” — Business Insider
Takeaway: Monitor housing trends in your area to adapt your business strategy and workforce planning.
From the original item — Business Insider:
In the most expensive cities in the country, you need to make over $250,000 to live comfortably.
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A study shows that the amount of money needed to own a home is increasing.
A handful of cities require more than a quarter-million in salary to afford a home comfortably.
In other cities, you can afford a home with less than the US median salary.
A number of prospective homeowners have uprooted their lives and moved to different parts of the country — or even the world — in search of a more affordable lifestyle.
How much money you make plays a major role in where you can afford to live. A report from Consumer Affairs shows that the amount you need to make in order to buy a home doesn’t generally align with how much people are making.
The median household income in the US was $83,730 in 2024, according to the US Census Bureau. The Consumer Affairs report found that an annual income of $120,796 is needed for homeownership, assuming a 10% down payment. That number varies depending on where you live.
The report found that California is home to the most cities that require a handsome salary, with nine out of the 10 cities in the top 10 being in the Golden State. Meanwhile, the cities that support salaries on the lower end are scattered throughout the South and Midwest.
See what cities require the highest and lowest salaries to afford a home.
The 10 cities that require the least income to afford a home
Youngstown, Ohio.
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10. Macon, Georgia
Macon, Georgia.
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Income: $67,832
Median home-sale price: $197,500
Population: 157,056 (Macon-Bibb County)
9. Fort Smith, Arkansas
Sebastian County, Arkansas, home to Fort Smith.
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Income: $67,064
Median home-sale price: $196,000
Population: 90,507
8. Columbus, Georgia
Columbus, Georgia.
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Income: $66,245
Median home-sale price: $210,000
Population: 201,830
7. Mobile, Alabama
Mobile, Alabama.
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Income: $66,241
Median home-sale price: $232,250
Population: 201,367
6. Binghamton, New York
Binghamton, New York
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Income: $65,989
Median home-sale price: $175,000
Population: 46,773
5. Peoria, Illinois
Peoria, Illinois.
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Income: $65,486
Median home-sale price: $145,900
Population: 111,696
4. Flint, Michigan
Flint, Michigan.
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Income: $63,535
Median home-sale price: $50,000
Population: 79,735
3. Shreveport, Louisiana
Shreveport, Louisiana.
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Income: $63,030
Median home-sale price: $185,000
Population: 176,578
2. Youngstown, Ohio
Youngstown, Ohio
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Income: $59,433
Median home-sale price: $90,000
Population: 59,123
1. Huntington, West Virginia
Huntington, West Virginia.
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Income: $53,650
Median home-sale price: $144,450
Population: $44,942
The 10 cities that require the most income to afford a home