UpTrajectory Review
In a recent interview, Jonathan Mildenhall, CMO of Rocket Companies, discussed the brand's significant transformation over the past two years. He highlighted how the company has exceeded its brand and commercial metrics, positioning itself for continued growth. Mildenhall emphasized the unique opportunity for CMOs to lead during this period of widespread change across organizations, suggesting that their experience with transformation can guide other C-suite executives.
For small business owners, Mildenhall's insights are particularly relevant as many are navigating their own transformations in a rapidly changing market. The call for CMOs to step up as leaders is a reminder that effective change management is crucial, regardless of company size. As businesses adapt to new consumer behaviors and technological advancements, operators should consider how they can leverage their marketing strategies to drive growth and foster collaboration across departments.
“In the last 24 months we've been able to exceed every single brand metric and commercial metric set.” — Business Insider
Takeaway: Embrace change and leverage your marketing strategies to drive growth and collaboration in your business.
From the original item — Business Insider:
Jonathan Mildenhall joined Rocket Companies nearly three years ago. In an interview at the 2023 Cannes Lions Festival, he spoke about the brand’s transformation.
“In the last 24 months we’ve been able to exceed every single brand metric and commercial metric set,” Mildenhall told CMO Insider in an interview at the 2026 Cannes Lions Festival. “It’s been a complete enterprise transformation, and we’ve only just got started.”
Mildenhall said that CMOs, who are accustomed to constant change, have an opportunity to take a greater leadership role in their companies.
“This is the first time that every member of the C-suite is faced with absolute radical change and transformation, regardless of the teams they lead,” he said. “Because CMOs have been trained to deal with change and to harness that change, this is a fantastic moment for CMOs to work with all members of the C-suite and help all members process change at such massive scale.”