Customer relationships are entering a new era, one defined by real-time intelligence and AI systems that do far more than automate tasks. But more customer signal requires better management. Salesforce found that 62% of IT leaders say their organization isn’t yet equipped to harmonize data systems to fully leverage AI. Traditional CRMs can no longer keep up with the speed, personalization, and data management modern teams need. That shift is driving the future of AI in customer relationship management. Tools, like HubSpot Smart CRM, give businesses a unified view of the customer. Teams have…
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