{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Moving beyond silos to align complex customer journeys", "description": "This analysis examines how martech practitioners can bridge technical and organizational boundaries to maintain operational perspective, ensuring that multi-channel data flows and platform ownership remain aligned during complex campaign execution.", "datePublished": "2026-05-06T08:00:00-05:00", "dateModified": "2026-05-06T08:00:00-05:00", "author": { "@type": "Person", "name": "Steven Petersen", "jobTitle": "MarTech Solutions Architect"…
From the Field