At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line into “creepy.” In the session, “Winning attention without losing trust: creating meaningful moments across the customer journey,” moderator Angela Vega, director of capabilities and operations at Expedia Group, led a discussion with Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe, founder and fractional marketing leader at Poppe Marketing…
From the Field