{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "How to earn customer trust in the age of AI", "description": "This analysis explores why deep-seated customer trust remains an exclusively human commodity that AI can support but never replace, serving as the primary driver for long-term B2B SaaS profitability.", "datePublished": "2026-05-06T08:00:00-05:00", "dateModified": "2026-05-06T08:00:00-05:00", "author": { "@type": "Person", "name": "Scott Hornstein", "jobTitle": "Chief Strategy Officer", "url": "https://martech.org/author/scott-hornstein/", "sameAs": […
From the Field