It’s no secret that existing customers are the backbone of any business. They make up a large share of recurring revenue, tend to spend more over time, and often help bring in new customers through advocacy. That’s why retaining existing revenue is more important than ever. To do this well, companies need to spot and address account risk early, and customer success dashboards play a key role in making that possible. More and more customer success teams are shifting their focus to gross revenue retention (GRR) and using early risk detection as the foundation of their renewal strategy. Without…
From the Field