When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong. Answer Engine Optimization (AEO) keyword research isn’t just about finding what people search. It’s about understanding what answer engines are asked, how they interpret those prompts, and which questions your content needs to answer directly and authoritatively. The entire mental model shifts from ranking to getting cited. This guide breaks down exactly how to approach that shift, which tools actually help…
From the Field