UpTrajectory Review
Inno Supps recently faced backlash for a misleading job listing that claimed a senior copywriter position was remote, only to reveal in fine print that it required in-office work in Henderson, Nevada. This incident highlights the growing tension between job seekers' desire for remote work and employers' increasing insistence on returning to the office. As remote job opportunities dwindle, companies are tempted to misrepresent roles to attract applicants, but this strategy can backfire spectacularly.
For small business owners, this situation serves as a cautionary tale about the importance of transparency in job postings. Misleading applicants not only damages a company's reputation but can also lead to a loss of trust among potential hires. As the job market evolves, maintaining honesty in recruitment is crucial to attracting the right talent and fostering a positive company culture. This week, consider how your own job listings reflect your business values and the expectations of candidates.
Takeaway: Prioritize transparency in job listings to build trust and attract the right candidates.
Excerpt from the original — Fast Company
An in-person remote position sounds like an oxymoron, but that’s exactly what fitness and athletics supplement company Inno Supps advertised in a LinkedIn job posting that’s gone viral for all the wrong reasons.
Though its listing for a senior copywriter was labeled as remote, job seekers were quick to call out the fine print at the top of the job description: “Please apply only if you are willing to eventually work on-site in Henderson, Nevada,” it read. “While this role is listed as ‘remote’ for visibility, it is an on-site position and requires in-office presence.”
Inno Supps was apparently looking to capitalize on the gap between the demand and supply for remote work. A 2025 LinkedIn report showed that while the level of job seekers looking exclusively for remote work has stayed close to its mid-pandemic peak, the supply of those roles has dwindled as more and more employers …