UpTrajectory Review
Inno Supps recently faced backlash for a misleading job listing that claimed a senior copywriter position was remote, only to reveal in fine print that it required in-office work in Henderson, Nevada. This incident highlights the growing tension between job seekers' desire for remote work and employers' increasing insistence on returning to the office. As remote job opportunities dwindle, companies are tempted to misrepresent roles to attract applicants, but this strategy can backfire spectacularly.
For small business owners, this situation serves as a cautionary tale about the importance of transparency in job postings. Misleading applicants not only damages a company's reputation but can also lead to a loss of trust among potential hires. As the job market evolves, maintaining honesty in recruitment is crucial to attracting the right talent and fostering a positive company culture. This week, consider how your own job listings reflect your business values and the expectations of candidates.
Takeaway: Prioritize transparency in job listings to build trust and attract the right candidates.
From the original item — Fast Company:
An in-person remote position sounds like an oxymoron, but that’s exactly what fitness and athletics supplement company Inno Supps advertised in a LinkedIn job posting that’s gone viral for all the wrong reasons.
Though its listing for a senior copywriter was labeled as remote, job seekers were quick to call out the fine print at the top of the job description: “Please apply only if you are willing to eventually work on-site in Henderson, Nevada,” it read. “While this role is listed as ‘remote’ for visibility, it is an on-site position and requires in-office presence.”
Inno Supps was apparently looking to capitalize on the gap between the demand and supply for remote work. A 2025 LinkedIn report showed that while the level of job seekers looking exclusively for remote work has stayed close to its mid-pandemic peak, the supply of those roles has dwindled as more and more employers insist on a return to the office.
But advertising a role as remote when it’s actually in-person is a recipe for angry applicants, as the response to Inno Supps’ listing makes crystal clear.
When a screenshot of Inno Supps’ post made its way to X, it quickly went viral, amassing 2.3 million views.
Several users said that lying in a job listing destroys a company’s credibility. “We lied to you in this job posting but trust us, it’ll never happen again,” quipped one user in response to the post.
It also encourages applicants to match the company’s behavior, other users said. “If HR isn’t going to be honest about the job posting(s), why should I be honest on my résumé?” one poster asked.
“This is the employment version of clickbait,” wrote another user.
Several posters also used comparisons to highlight the unfairness of falsely advertising any aspect of a role. “While this role listed the salary as ‘$1,000,000’ for visibility, it is actually $10,000,” imagined one user.
Inno Supps has not responded to Fast Company’s request for comment.
Is a job posting like Inno Supp’s actually allowed on LinkedIn? At first glance, it seems in violation of LinkedIn’s Jobs Policies, which state that “the primary location of the role, along with any relocation and travel requirements and/or conditions, should be plainly visible within the post.” Any job post violating those policies will be taken down after review.
But Inno Supps’ post may fall into a gray area. The fact that the role is actually in person is plainly visible within the post—just not in its heading.
Still, the listing contradicts itself, meaning it may also violate LinkedIn’s policy that “job posts must contain truthful, accurate, and complete information about the jobs they promote.”
Fast Company has reached out to LinkedIn for clarification on whether Inno Supp’s job posting violates its policies.
The posting has stopped accepting applications, but that hasn’t stopped disgruntled social media users from coming for Inno Supps’ other available positions, including its listing for a new CEO, which is also listed as “remote” despite requiring on-site work in its description.
“Inno Supps, I will be your downfall!!!!!!” one user wrote, adding screenshots of them reporting the job as fraudulent.